The corporate social responsibility (CSR) arm of
any organisation is one that works fervently to make a difference in society
along with the business ventures of the company. It tries to utilise the
manpower and intellect of the organisation to fulfill the strategic and
volunteering needs of the society, so that the company does not merely run for
personal profits, but also gets integrated in the consumer lives. The
department has been gaining much importance during the recent years as Gen Y is
waking up to its responsibilities.
Explaining the role of CSR in both, promoting the public image of the company as well as aiding the needful, experts says, “CSR is important in projecting the company as not only a capitalist enterprise aimed at gouging profits out of the society, but also an intrinsic part of the society, doing its bit to make the world a better place for all. There are many intangible benefits like attracting talent, raising capital, being perceived beneficially in disputed matters affecting the company, etc. It also instills in employees a sense of pride to be associated with a socially-conscious corporation.
Another expert explains, “Capitalism was supposed to have reduced the so-called gap between the rich and poor. However, the observation of reality obviously suggests otherwise. Societal woes are a global problem and it is high time that commercial organisations realise the true purpose of development and gear up to fulfill their responsibility towards the society. The sheer volume of problems has become quite overwhelming and in recent years, companies have largely begun to realise that they cannot be exempted from their social reform roles.”
“Education, as well as women’s rehabilitation, have been vastly contributed ‘causes’ for CSR divisions of companies. However, a growing trend is the rise of the ‘eco-conscience’ of organisations. So far, CSR programmes in organisations have been limited to financial contributions, but the involvement of their personnel, sustainability and long-term impact have increased the effectiveness for the communities that these programmes are focusing upon. Crowd-sourcing is another phenomenon that will see growth in 2012 as social media gains momentum, specifically from the CSR perspective.”
Explaining the role of CSR in both, promoting the public image of the company as well as aiding the needful, experts says, “CSR is important in projecting the company as not only a capitalist enterprise aimed at gouging profits out of the society, but also an intrinsic part of the society, doing its bit to make the world a better place for all. There are many intangible benefits like attracting talent, raising capital, being perceived beneficially in disputed matters affecting the company, etc. It also instills in employees a sense of pride to be associated with a socially-conscious corporation.
Another expert explains, “Capitalism was supposed to have reduced the so-called gap between the rich and poor. However, the observation of reality obviously suggests otherwise. Societal woes are a global problem and it is high time that commercial organisations realise the true purpose of development and gear up to fulfill their responsibility towards the society. The sheer volume of problems has become quite overwhelming and in recent years, companies have largely begun to realise that they cannot be exempted from their social reform roles.”
“Education, as well as women’s rehabilitation, have been vastly contributed ‘causes’ for CSR divisions of companies. However, a growing trend is the rise of the ‘eco-conscience’ of organisations. So far, CSR programmes in organisations have been limited to financial contributions, but the involvement of their personnel, sustainability and long-term impact have increased the effectiveness for the communities that these programmes are focusing upon. Crowd-sourcing is another phenomenon that will see growth in 2012 as social media gains momentum, specifically from the CSR perspective.”
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